Private Guided visit to discover the secrets of Florence

Duration: 2 hours aprox. 

Location: Florence


Why choose this experience?

1 To experience accompanied by one of our knowledgeable guides the most important places in the city such as Piazza del Duomo, Piazza della Signoria and Piazza Santa Maria Novella
2 To discover hidden details and secrets concealed beneath the city's most important tourist destinations
3 To grasp the true essence of Florence listening to the secret and mysterious stories and observing interesting details

Book now

Choose your time

This tour has been already booked by 10 people

Important information


all year, except for January 1st, May 1st and December 25th

Departure point:

Florence, Piazza Santa Maria Novella (Cathedral’s entrance)

Departure time

10.00 am

Languages available



Total price per service: €156.00

2 hours aprox.
  • Guided Tour as per schedule
  • What is not specified under "Inclusions"
Additional information:

There will be no refund in case of NO-SHOW (non-attendance at the start of the tour at the allocated time and at the meeting point indicated on the voucher) and/or rejection of the service on the day; if customers wander off during the tour; or if they decide to leave the tour before the end of the service.

To join the tour, you must be at the meeting point at least 15 minutes before the departure time specified, and present either a paper or an electronic voucher.

Bookings can be made up to 72 working hours before the service.

In case of any problems on site, please ring the emergency number on the voucher.

In exceptional cases and/or reasons of force majeure (i.e. acts of nature, strikes, exceptional closures,serious unexpected events or health problems experienced by the person in charge with the service after which it is really impossible to find a substitute) the service you booked might be cancelled. If this should happen, you will be informed as soon as possible and, according to the type of service you booked, you will have the possibility to choose between postponing the service on the first date available or receiving a total refund of the price paid, if the cancellation policy of the service itself allows a refund.

Read more

Full description

I know that when reading the name of this tour you will be asking yourself: what secrets could Florence ever have? Eulogised by poets, depicted by painters, the setting of novels and movies and immortalized in millions of photos... what is there still be to discover? Well actually, in secret Florence there is still much to find out! These are small details that only our expert guides can help you notice during the secret Florence tour. Small things that tell great stories of everyday life, anecdotes about the most important families and artists who left their mark in the splendid 'Renaissance Pearl'. Get ready to listen to succulent gossip about the various historical ages and intricate stories that are worthy of the most engaging fiction creations. It will not be the usual tour of monuments and works of art in Florence, but you can still enjoy an itinerary that will cross the most important sights of the city: beautiful Piazza Santa Maria Novella, Piazza del Duomo with the splendid Cathedral of Santa Maria del Fiore, Piazza della Signoria overlooked by Palazzo Vecchio and Loggia dei Lanzi, and finally the wonderful Piazza Santa Croce. Compared to what tourists usually see, thanks to this tour you will be able to grasp many more aspects of Florence's art and architecture: your gaze will be guided to a more careful observation of the secrets of Florence hidden behind the facades of palaces, cobblestone streets, or perhaps even one of the main squares. 

I know, you're right... there's nothing worse than telling someone you know a secret and then not revealing it! So... listen up and read on... if our guides find out that we've already revealed something, we're finished! Since we are in Tuscany and wine here is a sacred thing, we will begin by revealing what the Florence ‘Wine Tabernacles’ are: these are small openings found in many noble palaces of the city. Some of these are decorated with more or less embellished stone arches that make them look like niches that usually contain sacred images. The cavities we are talking about, however, did not serve to pray but rather to sell wine. One of the best known is located in via del Sole in Florence and is part of the so-called 'buchette del vino', Florence ‘wine doors’ directly linked to the cellars of noble palaces from which families bought wine of their own production without asking the landlord. They usually paid for it, but some slightly more generous families sometimes left a pitcher of wine and food for the most needy. 

As for important families we will reveal another secret to you: the one about Bartolini Salimbeni Palace. The building is located between Via Tornabuoni and Ponte di Santa Trinita and belonged to one of the most important families in the trading sector, famous for their skills and for their craftiness. It was built in late Renaissance by Baccio D'Agnolo and, if you look carefully at the facade, you will see the motto ‘per non dormire’ (to not fall asleep) and you'll notice a ring that encloses three poppies. Here the story gets complicated: one version says that the motto stems from the family’s hard-working ethic: they did not waste time sleeping... but there is also a second version that is basically the secret of Pulcinella. It seems that in order to defeat some business rivals, the night before the day when negotiations for a large amount of wool were to take place, some members of the Bartolini Salimbeni family doped their rivals with opium. So it was that the following morning they did not wake up and the Salimbenis had a clear field in buying the wool! What do you think? Which version do you like most to explain the motto and the poppies (‘papaveri’) on Palazzo Bartolini Salimbeni?

In Florence secrets - as you will see by following the guides - are everywhere and are often under the eyes of everyone, though most people simply do not notice them! One of these is hidden right in Piazza della Signoria. It concerns Perseo di Cellini, the beautiful bronze statue that lies next to others under Loggia dei Lanzi. What’s special about it? It hides the self-portrait of the artist who created it. Look closely... to find the artist’s portrait on Benvenuto Cellini Perseo, you have to look at the back of its head. Right there you will see the beard and facial expression of the ingenious artist. Brilliant!

That’s enough! We will not tell you anything else! If you really want to find out everything about the secret places in Florence you must absolutely take part in our tour: this is the only way to discover the most intriguing stories about the fantastic Tuscan capital. By taking our Secret Florence guided tour you will remain gobsmacked, just like children who hear an incredible tale. The only difference is that you can touch with your own hands and see with your eyes the details and hidden spots in Florence that fed many stories. Wait and see... Florence will be truly unforgettable. But do not tell anyone... we've already told you, but it's a secret!

© Insidecom Tour Operator
(authorization no. 62027 dated 09/07/12 with determination no. 2052/2012)
Read more