Hidden treasures

Mulino Bianco really exists and is in Tuscany!

Unknown places & works
Mulino_Chiusdino

Mulino Bianco really exists and is in Tuscany!

Raise your hand, or rather, click on your mouse if you have never eaten baiocchi, macine or tegolini biscuits! As I imagined, there aren’t many of you! So most of you will have understood that I'm talking about one of the most famous confectionery houses in Italy: Mulino Bianco. Yes, the symbol of the happy family, where everyone is always happy... even at 7 in the morning of a normal workday. Well, even if the perfect Mulino Bianco family might not exist, the mill of its advertisements really exists and is located right in Tuscany!

In fact, although Barilla had adopted the mill symbol as a trademark of its confectionery industry as early as 1977, it was only in 1989 that a real mill was used for commercials. It was Armando Testa’s idea, the founder of one of the most important advertising agencies. After touring Italy far and wide, finally at Chiusdino, just under 40 kilometers from Siena, he found what he was looking for.

It was a mill that dated back to 1200 and was built by the monks of the Abbey of Serena. It was then used mainly for grinding grain but also for some tissue processing procedures. When the team that had to shoot the spot, a real 'dream team' composed of Tornatore, Morricone and Gianna Quaranta, made the first surveys they found that the mill was in pretty bad conditions. But just like in the world of cinema, a bit of plastering is all you need to make it look like the dream place everyone adores! Now it has been perfectly restored and is called 'Mulino delle Pile': besides being used for Barilla events, it is a farm stay with a great pool where you can stay to enjoy some total relaxation. For the record, the mill is not ‘bianco’ (white) at all, but is completely made of stone!

Who knows if 'normal' families become like the ones in the commercial after spending a few days in it? Maybe! Moreover, the area where the mill is located, the Merse Valley, part of the Chianti area, is wonderful: its landscapes offer an incredible sense of peace and serenity. Why not enjoy this atmosphere by participating in one of our Chianti tours? Surrounded by hills, cypress trees and ancient castles, your stress will disappear like a bag of ‘baiocchi’ biscuits at snack time!

By Insidecom Editorial Staff

Latest posts

Lamporecchio: The history of Brigidini from Lamporecchio.

brigidini-lamporecchio-1
Local Traditions

Brigidini…so tasty, who hasn’t heard of them? Their sweet scent pervades the air of any countryside fair or festival. They immediat...

View

Pistoia: Castagno of Pistoia: the small village-cum-museum.

castagno-di-piteccio-opera
Unknown places & works

Near Pistoia, to be precise only 12 km from the enchanting medieval city center, there is an equally charming village: Castagno di Pite...

View

Tuscany: A corner of Tibet near Pisa.

Pomaia_
Unknown places & works

Pomaia is a small village in the Municipality of Santa Luce in Pisa and here, among the hills, is the largest Buddhist center in E...

View

Pisa: Pisa’s torta coi bischeri.

torta con i bischeri
Local Traditions

Torta coi ‘bischeri’ is typical of San Giuliano Terme, in the province of Pisa. Just look at the photo to get an idea of how sweet ...

View

Top posts

Arezzo: Guido d'Arezzo and the invention of the music

Guido-d-Arezzo
Big Names

In Talla and surroundings people have no doubt: the inventor of the musical stave, the inventor of the music notes and also of the mode...

View

Pistoia: The Kiss of the Christs in Gavinana

Il-bacio-dei-cristi
Local Traditions

It is a very ancient but still popular rite. Two large processions that meet up with a Christ on the cross in front of each one: the he...

View

Siena: Piero Carbonetti and his tin drum

Piero-Carbonetti
Local Traditions

Subversive, persecuted, anarchist, homeless, dreamer: it is really difficult to define Piero Carbonetti, Tuscan bred and born and Garib...

View

Pisa: Kinzika, the young woman who saved Pisa from the Saracens

Kinzika
Local Traditions

It was really her, a young woman with an Arabian name, Kinzica, of the noble Sismondi family, to save Pisa from being sacked by Saracen...

View